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Forty Forty provides clients with an alternative approach to brand building. We help revitalize business and inspire new types of growth by taking brands into new places, partnerships and communication platforms. Innovative positioning, storytelling, and design are combined to transform brands in unexpected ways.

Scott Drummond has over 20 years of experience developing complex brand strategy assignments. At Forty Forty, Scott guides the strategic foundation for all projects. Recent highlights include the re-branding of Players Inc to NFL Players, brand strategy for Gap’s new partnership with Visa, and experience strategies for the Atlanta Braves and Turner
Field. Forty Forty’s current brand strategy assignments include new brand development
for Auberge Resorts and the Moana Restaurant Group, product line extension and brand architecture for Keen, and brand definition for startup’s Overland Equipment and Sellers Markets.
For Citizens Bank, Scott has directed strategy for the development of branding solutions for the bank's sponsorship and venue marketing programs, including Citizens Bank Park, home of the Philadelphia Phillies, Pepsi Arena, the RCA Dome, and Charter One Pavilion.
A graduate of California Polytechnic University, Drummond’s insights on branding have been featured in the San Francisco Chronicle, The New York Times, Communication Arts and Lou Dobb’s Money Line on CNN. Scott was recently elected to the Board of Directors of the California based League to Save Lake Tahoe.

John Trotter launched Forty Forty with over 15 years of using brand experience to connect brands to consumers. John believes strongly in creative that veers from convention as a means of telling a unique and compelling story. Highlights include brand programs for FedExField and the Washington Redskins, Nike, Lincoln and the US Open, Wrangler, adidas, Patagonia, Sony PlayStation, SGI and The Music Center of Los Angeles County.

Recently, John has created untraditional branding programs for a number of Citizens Bank new markets including brand experiences at Pepsi Arena, Charter One Pavilion in Chicago, and at the home of the Indianapolis Colts, the RCA Dome. His previous experience has included a creative director role at Nike in the anything is possible days of NikeTown creation and the Olympic experiences.

John is the partner in charge on Forty Forty's restaurant branding programs. This has
included creating new brands for Sellers Markets and Moana, the Auberge Restaurant
Group, as well as tackling reinventions for Pomodoro and Piatti.

John holds a BA in Political Science and Art from Occidental College in Los Angeles and
a BFA in Environmental Design from Art Center College of Design in Pasadena.